In 2023, Auckland’s city centre business organisation, Heart of the City, partnered with Place Score to deliver an Impact Maximiser Report for Queen Street – one of the city’s most iconic shopping boulevards. Over 1,300 people shared what mattered most to them, while 87 users rated their personal experience of the street. This data not only created a vital baseline for future measurement, but also provided clear, community-informed direction for revitalisation and activation efforts.
Crucially, the insights are now being used to engage a broader network of stakeholders, recognising that meaningful transformation of Queen Street requires collaboration beyond any one organisation. With user needs front and centre, Heart of the City is championing a data-driven approach to creating a more vibrant, inclusive, and responsive urban space.
