In 2019, Place Score partnered with the City of Greater Geelong to capture community values and measure the performance of over a dozen main streets across the LGA. Among the areas assessed, Little Malop Street pedestrian mall received the lowest performance score, highlighting critical opportunities for improvement. Rather than relying on assumptions, the council used this baseline data to guide a targeted mix of hard and soft infrastructure investments.
Within just 12 months, Little Malop Street saw a 47% uplift in its Place Experience (PX) score, making it the most improved location
across the study. This case highlights the power of using “before” data to drive place-based decision-making – ensuring that evidence, not anecdotes, leads to measurable and meaningful change.
